If you’re seeking clarity on how to creatively shape customer experience design – this is the podcast episode for you.
Up next on The Pivot, we chat with Dr. Markus Giesler, renowned consumer researcher and Professor of Marketing at the Schulich School of Business. We explored many themes, from the data experience dialectic and notion of the paradox to bigger-picture questions and the power of social science.
Dr. Markus Giesler also shares what led him to customer experience design, along with his experiences with the Kellogg School of Management and Columbia Business School. Tune in now!
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Guest Bio
Dr. Markus Giesler
Dr. Markus Giesler is a consumer researcher and Professor of Marketing at the Schulich School of Business (York University). His research examines how markets dynamically shape human behavior, often in the context of new technologies.
His work has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing and received extensive coverage in media outlets such as The New York Times, Wired, Bloomberg Businessweek, and Time Magazine.
He is an Editor at the Journal of Consumer Research (2021-2024), ERB member at the Journal of Consumer Psychology, Consumption, Markets and Culture, and Marketing Letters, and previously Associate Editor at the Journal of Marketing and Area Editor at the Journal of the Academy of Marketing Science.
He has been named an MSI Scholar by the Marketing Science Institute, “one of the best recognized experts studying high-technology consumer behavior” by Wired, and a "40 under 40" professor by Poets & Quants.
At Schulich, he teaches marketing topics including a popular MBA course called Customer Experience Design. He works with companies on practical research and engages in executive training and advisory. He has been a visiting scholar at the Kellogg School and at Stockholm University.
Follow Markus: https://www.linkedin.com/in/markusgiesler/
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