We’re looking to add a full-time Consultant to our Influencer Marketing team! This role is a hybrid of remote and in-person. APEX PR is a leading Canadian independent agency with clients such as Door Dash, Roku, New Balance, Walmart and so many more.
Job Overview
The Influencer Marketing Consultant is a collaborative, highly organized, and results-driven people-person, interested in executing world-class influencer programs for APEX PR and ruckus Digital and its clients. The best candidate for this role would be a digital native with a passion for social media marketing, user-generated content, trend analysis and influencer culture. They are interested in functioning as part of a high-performance influencer marketing team, collaborating with content creators to tell brand stories, drive awareness, and spur conversion using innovative tactics and tools. From influencer selection to onboarding, campaign management, tracking, amplification, and reporting, this role will be essential to ensure client influencer programs are successful and optimized from end-to-end.
What you’ll be doing:
Establish and execute key processes for the successful management of scaled influencer programs
Source and identify the best partners for each program
Establish, maintain, and nurture long-term relationships with influencer partners
Review influencer assets and ensure they reflect client needs
In collaboration with clients, draft and communicate campaign briefs to influencer partners
Deliver regular reports on campaign KPIs, highlights, learnings, and opportunities
Make recommendations to internal and external teams about content amplification and usage across marketing channels, where relevant
Assist in the development of influencer plans, strategies, and campaigns
Dive into campaign data to seek out trends in influencer activations and results
Research emerging influencer, social media, and affiliate trends, ensuring APEX is providing best-in-class recommendations to clients across industries
Remain up to date on relevant laws and best practices regarding influencer advertising and disclosure requirements
Various administrative tasks, such as maintaining a library of influencer content, follow-ups on outstanding content, influencer program tracking, ad-hoc reporting, and other needs as required
Our Ideal Candidate would possess the following:
Minimum 2-3 years working at an Influencer agency, PR, media vendor, talent firm or equivalent
Retail and CPG experience preferred but not required
Strong presentation, communication, and relationship management skills
Prior experience with influencer discovery, management and boosting tools preferred
Understand insights and metrics from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, etc.
Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships with key influencers
Experience negotiating partnership agreements and existing relationships with Canadian influencers is a plus
Experience managing influencer programs from start to finish
Excellent written and verbal communications skills
Creative thinker and problem solver
Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus
Compensation
APEX PR is committed to offering competitive pay for the role and experience that the candidate brings. The salary range for this role is $50,000 to $70,000.
This is also an opportunity to work with the best PR teams in the business. We offer learning, development and mentorship so that our team can grow, and we can promote from within where possible.
In addition to comprehensive health and dental benefits, APEX offers a wellness allowance and a cell phone/internet allowance. We prioritize taking care of our team through transparency, staff events, continued learning and a company-wide bonus structure.
APEX has a hybrid work model, employees are expected to be in the office 2-3 days. We feel that this model promotes creativity, collaboration and professional development while still giving employees the flexibility of remote work.
To apply, please e-mail your résumé to hr@apexpr.com. We thank all applicants, but only those selected for an interview will be contacted.
APEX Public Relations is dedicated to employment equity and welcomes diversity in the workplace. We recognize that the best candidate may not meet all of the criteria listed above. We encourage all those interested and with relevant experience to apply even if they don’t match the job posting perfectly. We welcome diverse, out-of-the-box thinking, and we strive to provide an environment for learning, growth and innovation.
If you require any accommodation during the recruitment process, please reach out to hr@apexpr.com.
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